![]() Or, you could try Barry’s Bootcamp, or one of the dozen or so high-end spin studios around town. But no need to fret if you aren’t into chain gyms but still want a luxury experience: the Gym by George Foreman III in Fort Point is also super luxe and the amenities and classes (and prices) rival Equinox. The chain already owns SoulCycle, and this merger means that Equinox bought out its only real competition in Boston. With the new acquisition, Equinox seems to be taking over the luxury gym market. Members will also have access to an elevated digital experience through Equinox’s new iOS mobile app, housing member fitness data in one place and providing a snapshot of fitness-related activity both inside and outside the club. During a transition period, Signature Classes and Proprietary Personal Training program will be introduced to members, along with covetable amenities like Kiehl’s products and new strength and cardio equipment. As for the rest of the Sports Club/LA locations, details were released via press release:Įquinox will take immediate operational control of the six properties and will begin work to transition the clubs to the Equinox brand. When we hear back from Equinox about their plans we’ll update this post. Equinox is a private company that has had two equity fundraising rounds of undisclosed amount. Equinox started as a single, upscale, aesthetically pleasing fitness center where you could both work out and hang out. Still, it doesn’t make much sense to have two Equinoxes less than a half mile from one another. TL DR Equinox was founded in 1991 by three siblings: Lavinia, Daniel & Vito Errico. ![]() It’s practically impossible to walk from one shopping center to the other. This is probably why developers could build The Street and Chestnut Hill Square, two high end strip malls, across the road from one another and not worry too much about the competition. You have to get off of the road-like a highway-and turn around in order to go to businesses on the other side of the street. You see, there’s an uncrossable median that separates the east and west traffic on Route 9. ![]() You pick your side of the street and pick your poison. So what are they going to do with the practically brand new Sports Club/LA Chestnut Hill location? Right now, there’s a sort of Dunkin vs. Details specific to Chestnut Hill will be released later this afternoon.
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